store design

isinstore & Dr. Martens Target Gen Z With Immersive Phygital Campaign

Starved of physical experiences over the last two years, consumers have heightened needs for meaningful encounters. Tapping into this trend, cult footwear retailer Dr. Martens, together with global design agency isinstore, created a mesmerizing, European-wide campaign that uses AR to engage with Gen Z customers and raise awareness of its iconic products. Daljit Singh, Founder …

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