10DAYS – retail design with modular shop—in—shop system

Amsterdam clothing brand 10DAYS, opened a shop in Westfield’s Mall of the Netherlands.

For the project’s design  a modular ‘shop in shop’-system made of a clothing rack and stackable blocks was the starting point.

The clothing rack can be used normally and up-side-down, for a double amount of hanging space.The stackable blocks have a hidden drawer inside for extra shop storage.
The blocks in this shop are used for display purposes attached to a brand-wall, stacked as a tribune or a cash desk.

Mirrors and POS-materials are presented in big sized wooden frames, leaning on the walls.
The main materials are durable and easy to maintain such as stainless steel, solid surface and oak wood