Designer Willo Perron has designed the first pop-up store for Kim Kardashian’s underwear brand SKIMS, which is in Paris and furnished with glossy, chunky display units and partitions. The temporary SKIMS store is located in a 280-square-metre ground floor space at the entrance of the Parisian department store Galeries Lafayette Paris Haussmann.
Starved of physical experiences over the last two years, consumers have heightened needs for meaningful encounters. Tapping into this trend, cult footwear retailer Dr. Martens, together with global design agency isinstore, created a mesmerizing, European-wide campaign that uses AR to engage with Gen Z customers and raise awareness of its iconic products. Daljit Singh, Founder …
isinstore & Dr. Martens Target Gen Z With Immersive Phygital Campaign Read More »
The Hairett is a hair salon situated in the heart of the city, Bangkok. We wanted to build a unique character that makes The Hairett different from the other feminine hairdresser shops in town. One of the challenges was the budget, so a simple material such as concrete and wall-painted are mandatory but how we …
China‘s new stature as the planet’s biggest luxury market has swiftly trickled down to other segments where designers, brands and companies have upped the ante to keep abreast with an increasingly more savvy and sophisticated client base. The effort isn’t exclusive to the country’s leading fashion and lifestyle hubs Shanghai, Beijing, Guangzhou, and as of …
