store design

SKIMS pop-up store by Willo Perron

Designer Willo Perron has designed the first pop-up store for Kim Kardashian’s underwear brand SKIMS, which is in Paris and furnished with glossy, chunky display units and partitions. The temporary SKIMS store is located in a 280-square-metre ground floor space at the entrance of the Parisian department store Galeries Lafayette Paris Haussmann.

isinstore & Dr. Martens Target Gen Z With Immersive Phygital Campaign

Starved of physical experiences over the last two years, consumers have heightened needs for meaningful encounters. Tapping into this trend, cult footwear retailer Dr. Martens, together with global design agency isinstore, created a mesmerizing, European-wide campaign that uses AR to engage with Gen Z customers and raise awareness of its iconic products. Daljit Singh, Founder …

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