branding

Fullspan by Sirka Agency

The project’s goal was to develop the positioning, visual identity, and packaging for an American DTC brand of single-ingredient supplements. The target audience is adults 40+ who want to keep their energy and health for the long run.

Sévelle by Axiniya Knyazeva

Sévelle is a line of natural hydrolats for everyday, created around three botanical ingredients: lavender, sage and chamomile. The project included the development of the brand identity and packaging for the range.

Pinch Sauces Of The World’s Kitchen by Evgenia Beresneva

Problem: The sauce category offers a wide range of flavours, but most products still follow the same basic logic: the taste is fixed before the sauce reaches the table. This becomes especially noticeable during shared dinners, where individual preferences can vary significantly. One guest may want more spice, another may prefer a milder flavour, while …

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Hoshi Matcha by majitoo

Hoshi is a university project that involved developing the visual identity and packaging for a ceremonial matcha brand from the ground up. The process included research, conceptual development, naming, logo design, colour palette, typography, packaging design, a tamper-evident seal, structural box design, a physical prototype and mockups.