Aliente is a premium coffee brand that combines the joy of Latin culture with the experience of high-quality coffee. The name itself refers to the unique and exotic character that makes each product distinctive. The goal of the packaging design was to visually express the individual personality of each flavored coffee while creating a recognizable and premium appearance. Every box features a dancing figure that evokes the passion of Latin dances and highlights the sensory experience of enjoying coffee.
The color palette is tailored to each flavor, supporting easy identification and building an emotional connection with the consumer. The construction was developed to be foldable, making storage and shipping more efficient. The distinctive shape and the curved details along the edges give the packaging an elegant and sophisticated look that reinforces the brand’s premium positioning.
Designed by Hollóka Grafikai Műhely / Graphic Design Studio
Graphic Designer: Petra Szabó
Photographer: Réka Holló-Szabó
Via