Moji’s brand identity is thoughtfully crafted, drawing inspiration from the ornate Portuguese ‘Azulejos’ patterns. At its core is a unique monogram that creatively combines three iconic symbols: cashew nuts, representing the essence of Feni; the sun, symbolizing Goa’s vibrant spirit; and the ocean, reflecting the region’s coastal connection. This harmonious design celebrates Feni as an integral part of Goan life and culture.
The brand’s visual identity features geometric elements and an ‘Azulejo’-inspired shape, offering a sense of timeless elegance. A vintage color palette, accented with touches of gold, evokes a feeling of luxury and craftsmanship. This combination positions Moji as a premium player in the niche alcoholic beverage market, emphasizing its refined heritage and sophisticated appeal. Moji’s design is more than a label—it tells a story of tradition, culture, and the artisanal nature of Feni production.
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