SKIMS pop-up store by Willo Perron

Designer Willo Perron has designed the first pop-up store for Kim Kardashian’s underwear brand SKIMS, which is in Paris and furnished with glossy, chunky display units and partitions. The temporary SKIMS store is located in a 280-square-metre ground floor space at the entrance of the Parisian department store Galeries Lafayette Paris Haussmann.

Central to the store’s distinctive design is the shiny, beige-coloured partitions and shelving units. “The whole concept was based on there being no hard corners, everything is round with soft edges and all the pieces are super glossy,” Perron told Dezeen. “I wanted people to feel like they had to touch it. It’s also reminiscent of body forms and the curves of a body.”

Underwear, shapewear and loungewear items are displayed inside chunky, beige cupboards fitted with hooks. Built-in shelves and nooks offer additional display space for clothes. Customers can try on items inside the thick-walled changing rooms which are framed with soft pink curtains. As they shop, visitors can also enjoy macaroons by pastry chef and chocolatier Pierre Hermes, which come in the same neutral colours as the collection.

The store was informed by the underwear brand’s ethos which is committed to providing an inclusive range of sizes and shapes for all bodies. “The ethos of the brand is about shape, curves, and skin tones,” Perron explained. “We just expanded upon that existing language. It should sit somewhere between levity and sensuality. It wants to be playful but sexy at the same time.”

Adding to this language, Perron decided to use colours and materials that similarly reflect the brand. A thermoformed plastic coated in glossy beige was used throughout. “The color choices were made based on the Skims collection and the color palette they use,” he said. “The material is predominantly vacuformed and some of it is traditional carpentry with the same finish as vacuformed pieces” the designer continued.

Other details include posters of Kardashian wearing the collection and a giant version of the SKIMS logo on the front of a partition near the entrance of the store. “I also really love how the SKIMS logo feels like this very amorphic shape and I wanted to continue that into a real space,” said Perron.

The SKIMS pop up shop is open until Tuesday 5 October in the Galeries Lafayette Paris Haussmann.

Designed by Willo Perron


8 thoughts on “SKIMS pop-up store by Willo Perron”

  1. Doing some browsing and observed your website looks a bit messed up in my AOL cyberspace web browser. But luckily hardly anyone practices it any longer but you may desire to look into it Have you considered promoting your blog? add it to SEO Directory right now 🙂

  2. When you have doubts about your children’s activities or the safety of their parents, you can hack their Android phones from your computer or mobile device to ensure their safety. No one can monitor around the clock, but there is professional spy software that can secretly monitor the activities of Android phones without making them aware.

  3. Monitor phone from anywhere and see what’s happening on target phone. You will be able to monitor and store call logs, messages, social activities , images , videos, whatsapp and more. Real-time monitoring of phones, No technical knowledge is required, no root is required.

  4. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  5. hello there and thank you for your info – I have
    definitely picked up anything new from right here.
    I did however expertise several technical issues using this site, as I experienced to reload the website a lot of times previous to I could get it to load properly.
    I had been wondering if your web hosting is OK?

    Not that I am complaining, but sluggish loading instances times will
    very frequently affect your placement in google and can damage your quality score if advertising and marketing with Adwords.
    Well I’m adding this RSS to my email and could look out for much more of your respective interesting content.

    Make sure you update this again very soon..
    Escape rooms

  6. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

Leave a Comment

Your email address will not be published. Required fields are marked *